How to Market a Beach Property in the U.S.

Many people dream of owning a home near the beach or the coastal area. If you’re an owner of such and are planning to sell it, it’s good to know that selling a beach house or a beachfront property is not as easy as selling a traditional real estate transaction. Beach houses or properties usually come with a heftier price tag, despite the significant risks of oceanic natural calamities.

On average, a beach house in the United States ranges from $300,000 to $885,000 and above. The upkeep for these coastal area properties includes mortgage payment, insurance, property taxes, home repairs, property management, security, interiors, and furnishings. Beachfront properties also cost more because they require mandatory flood insurance and have higher property taxes and management costs.

If you own a beach property in Florida, California, or even Hawaii, here are some ways that will help you successfully offer that vacation home to a sure buyer:

• Fix what needs fixing.

First things first, you must inspect the property to determine if there are areas that need repairs, renovations, or improvements. Some renovations would usually include upgrading window treatments and updating lighting fixtures. If you want to make your beach house look brand new instantly, a simple repainting job could do the trick. Just choose paint colors in the hues of ocean vibes to make it look inviting to potential buyers.

A renovated beach house makes it easier for you to stage it for an open house. Most attractive oceanfront destinations have a simple, chill, and welcoming decorations. You can re-arrange some furniture and remove clutter to highlight beach-facing features or the view outside. When you’re staging a property near the beach, it’s supposed to give buyers the vibe of peace and tranquility because that’s what people seek when they want to escape the city.

• Sell the lifestyle.

People who are planning to acquire a beach house come with money because chances are they already have a home in the city or the suburbs and are looking for a second property for their vacation home. Therefore, one of the most critical marketing strategies for your beach property divestment is to sell the lifestyle the property comes with.

You can focus on the serene vibe of the property, the community, or the idea of waking up to a relaxing view. Living near the ocean has been scientifically proven to be good for one’s health and well-being. Research shows that the sound of waves alters the wave pattern in a human being’s brain, making them more relaxed. Relaxation then can help revitalize and reinvigorate people’s minds and bodies.

Another crucial factor in selling a lifestyle is to market accordingly based on the property’s location. If you are trying to sell a beach house in Florida, it’s best to highlight how the sandy beaches and plenty of sunny days will make the beach house an excellent investment.

• Utilize social media.

If you are not marketing your property online, then there’s a big chunk of potential buyers that you are not reaching. The power of the Internet can get you as far as the east and west coast, and that’s a surefire way to offload your property faster. Listing your property online can give sellers greater control of the sale process because you directly deal with potential buyers.

When choosing to sell any property online, you must maintain an online presence to respond to potential buyers all the time. Make sure that you also include all necessary and relevant details about the property and the surrounding areas to give buyers an idea of the community near the beach house. You can invest in photographers and videographers specializing in real estate properties to take photos and videos of the property for a virtual house tour. Remember, perception can be a great advantage when selling your home.

• Find alternate ways

If it’s hard for you to sell a beach property, maybe you can try renting it out first. Spring is usually when most houses go on the market, and for properties near the coast, it means getting ready for summer.

If your property finds it hard to lock in a buyer, you can try renting it out from November to March so you can still make some income out of it. It will also allow you to draw out a clear strategy for your real estate investment. Tap a professional real estate agent to help you carry out the plan and materialize the sale.

The Bottom Line

Just like luxury homes, beachfront properties aren’t a basic need, so one of the selling points is the comfort it could give to users. People look for beach houses as another property and a place to stay during their getaways. They want an area with a relaxed atmosphere so they can feel comfortable and have fun with family and friends. Beach properties sell better when you paint a good picture of the place and envelope it in a beautiful story. This will allow buyers to imagine chilling in the property. Who knows? You might not have to negotiate hard for the price of the property.

Finally, if you’re eager to sell your beach property as soon as possible, please don’t hesitate to reach out to us at Shorefront Investments. We process real estate transactions in 7-14 days without commission or any other fees. We buy properties based on current market prices in any condition and in any location, so you don’t have to spend on repairs or refurbishments. You just have to fill out our cash offer form or call 850-713-4866 to get started.

We usually schedule meetings as soon as we’ve viewed property listings and provide a real, no-obligation cash offer 24 hours open viewing the property on-site. And in case you accept the offer, our team will help you process all the paperwork involved, from tax filings to the transfer of the title, so you can save time and focus on other important things.