6 Tips to Selling Your Home in Social Media

People have moved on from flipping Yellow Pages to surfing the Internet when looking for properties. Some of them watch YouTube or TikTok videos of virtual house tours before contacting a real estate seller, while others search for properties directly on Instagram using specific hashtags.  Data from the National Association of Realtors shows that 77% of real estate agents use social media for advertising properties for sale. Facebook is the most popular platform in real estate, followed by LinkedIn and Instagram. If you’re looking at selling your home, we’ve laid out a few tips that can help you reach your target market and close a deal soon.

1. Know which social media to use.

First things first, you don’t have to post the property on every platform available. Social media can be overwhelming, so we suggest that you post on one platform at a time. You can start posting on Facebook and then move forward with another one, whether it’s Instagram, LinkedIn, Twitter, TikTok, or YouTube.

Take your time to assess which platform deserves more of your time and focus, depending on your target audience and reach. 94% of millennial homebuyers do their house hunting online, which gives you a great potential to tap them through social media. We suggest that you start with using Facebook’s marketplace, uploading the home for sale in your Instagram stories, posting or uploading about the home for sale on Twitter, YouTube or TikTok (if you have a great following), or creating a separate account for your property on Instagram.

LinkedIn is a great avenue to connect to professionals who can afford them if you want to sell commercial properties.

2. Use high-quality photos and videos.

The optics of the property could be a dealbreaker for people who are house hunting online. Social media is very visual, so to attract potential buyers, you have to take high-quality photos and/or videos of your home to highlight its best features, curb appeal, and character.

Instead of doing it all on your own, you can consider hiring a professional real estate photographer to snap feed-worthy photos or videos on your behalf. This will up the chances of your property getting noticed and liked on social media, and potentially getting inquiries. Upload plenty of pictures of the property with exterior and interior shots to highlight all selling points. For videos, on the other hand, be sure to capture every part of the property and edit appropriately. You can also hire a video editor who can do it professionally for you.

3. Include detailed descriptions.

Don’t forget to list all the crucial aspects of the property in the description to inform and attract potential buyers. This may include the size of the house and lot (e.g., 3-story home, 1000sqm), the furniture and lighting fixtures included, the address of the property, the neighborhood, some benefits of living there, the price of the property, whether the price is fixed or negotiable, selling arrangements, viewing schedule, your contact information, and some other things that may capture the interest of buyers.

4. Use hashtags on your posts.

 Hashtags can help you easily reach people who are searching for specific types of posts. Be sure to research some of the most used hashtags related to home selling and localize them as well to capture your target market. For example, if you’re selling a property in California, some of the hashtags you can use include #HomeforSaleCA and #HomeforSaleCalifornia. The power of hashtags work best on Instagram, Twitter, and TikTok.

5. Do a virtual tour.

Conducting an open house could be more challenging at the moment as some pandemic-related restrictions are still in place. The good thing is, you can do a virtual home tour and showcase some of the best aspects of your home. These types of videos give prospective buyers a more solid layout of the property because you engage them into every corner of your house virtually with enough details incorporated.

You can also hire a professional videographer to do the job for you. Remember to use your virtual tour to tell a story. For example, you can talk about the neighborhood and the central establishments close to the property. This will help the potential buyers imagine living in your home and within the community.

6. Post strategically.

Content is king in social media, so you have to post strategically. You need to have consistent contact and interactions with potential buyers, but this doesn’t mean you have to post every hour because that may irritate people who follow you. Your posts should be time-sensitive so consider the social media traffic to assure that your post gets seen by users without overdoing it.

You should also connect your listing across your social media platforms. For example, if you went on to post on Facebook’s Marketplace or Instagram, include a link to your virtual house tour that’s on YouTube to make it easier for potential buyers to get engaged.

Knowing Your Options

Social media can be beneficial to home sellers in many ways. However, if you don’t have the time to create content for social posts, you can tap into a real estate professional to handle the entire selling process for you, from finding a buyer to handling the paperwork required to transfer titles.

Another option is to go directly to a real estate investor like Shorefront Investments for a faster sale process without the need for repairs, improvements, or any other home upgrade. We usually provide cash offers within 24 hours, and close deals within one to two weeks, so you can do what you need to do, whether it’s to transfer to a new home, live a simpler life, or migrate to another country as soon as possible. In addition, we process the paperwork on our client’s behalf without taking commissions, so you can enjoy the cash offered to you without cuts or other expenses. If you’re interested to learn more about how our sale process works, fill out a form or call us at call at (850) 713-4866.